What is the role of social media in modern elections?

The role of social media in modern elections is crucial, particularly in terms of amplifying misinformation and facilitating direct communication between candidates and the electorate. Social media platforms allow candidates to engage with voters in real-time, share their messages directly, and respond to issues as they arise, bypassing traditional media gatekeepers. This direct line of communication can be incredibly effective for mobilizing supporters and influencing public opinion.

However, social media also poses challenges, as it can spread misinformation quickly. False narratives can gain traction and influence voter perceptions, making it difficult for voters to discern credible information from unverified claims. This dual role of empowering direct communication while simultaneously enabling the rapid spread of misinformation highlights the complex impact of social media on the electoral process.